Introduction
These Terms of Service (the "Terms") are a binding agreement between you and BRIGHT SALE MEDIA SL, a limited company registered in Spain (tax identification number B27671619, EUID ES03026.000669784, registered office at C/ Delfín 8, Urbanización Torre de la Horadada, Pilar de la Horadada, 03191 Alicante, Spain) (the "Company", "we", "us"). They govern your use of the browser game Heartvale, the websites heartvalefarm.com and play.heartvalefarm.com, player accounts, purchases, in‑game features, digital content and support (together, the "Platform").
By creating an account, playing Heartvale or making a purchase you accept these Terms, together with our Privacy Policy, Cookie Policy and Refund and Cancellation Policy, which form part of this agreement. If you do not agree, do not use the Platform.
1. Definitions
- Coins — the in‑game currency of Heartvale. Coins are earned by playing and can also be obtained in exchange for Golden Grain. Coins cannot be bought directly for money and cannot be converted into money.
- Golden Grain or GG — the premium in‑game balance of Heartvale. Golden Grain can be bought for money at the Purchase Rate, earned by selling Select produce on the Farmers' Exchange, or granted by us as a promotion. All Golden Grain is treated the same regardless of how it was obtained. Golden Grain cannot be withdrawn, sold, exchanged or converted into real money.
- Purchase Rate — the price at which Golden Grain is sold: 1 GG = EUR 0.10, offered in packs (for example 50 GG for EUR 5, 300 GG for EUR 25) or as a custom amount from 50 GG. Prices and packs are shown at checkout and may be changed for future purchases.
- Farm Reputation — a progress value earned by completing orders and quests. It cannot be bought, sold or transferred.
- Virtual Items — anything available inside the game: crops, animals, tools, machines, land deeds, buildings, wardrobe outfits and accessories, boosts and similar content.
- Digital Content — Virtual Items, Coins and Golden Grain together.
- Consumer — a natural person acting outside a trade, business, craft or profession.
2. Company information
BRIGHT SALE MEDIA SL · NIF B27671619 · EUID ES03026.000669784 · C/ Delfín 8, Urbanización Torre de la Horadada, Pilar de la Horadada, 03191 Alicante, Spain · Website: https://heartvalefarm.com · Email: support@heartvalefarm.com. Full details are in the Legal Notice.
3. Our services
Heartvale is a 3D farming game played in a web browser without installation. You grow crops, raise animals, work the land with machines, trade with the Cooperative, fulfil market orders, restore the valley through a story campaign, dress your character and, once the Market District is yours, sell Select produce on the Farmers' Exchange.
All rights in the Platform belong to the Company and its licensors. We grant you a limited, personal, non‑exclusive, non‑transferable, revocable licence to use the Platform for your own entertainment in accordance with these Terms. Using the Platform does not transfer ownership of the game, any Virtual Item or any balance to you.
Heartvale is a live service. We may add, change, rebalance or remove features, Virtual Items, prices expressed in Coins or Golden Grain, quests and other content, subject to applicable consumer law. You can play Heartvale at its normal pace without buying Golden Grain; Golden Grain is a way to speed things up and to collect optional cosmetic items.
4. Eligibility and age requirement
You must be at least 18 years old to create an account or make a purchase. By using the Platform you confirm that you meet this requirement. We may restrict access in certain countries and may use verification tools where the law requires it.
5. Accounts and security
An account is needed to play. Sign‑in is by email: we send a one‑time code to your address, and typing the code signs you in. There is no password unless we have created one for a test account at your request.
Your account is personal. Do not share it, sell it or let anyone else use it. You are responsible for keeping your email account secure and for everything done through your Heartvale account. Tell us at support@heartvalefarm.com immediately if you believe your account has been compromised.
We may suspend or close accounts that are used for fraud, abuse, automation, chargeback misuse or other violations of these Terms (Section 12).
6. Virtual Items and Digital Content
Virtual Items and Digital Content are licensed for use within the Platform, not sold to you as property. You acquire no ownership, property or intellectual‑property rights in them and no right to use them outside the Platform.
Virtual Items, Coins and Golden Grain may not be sold, traded, gifted or transferred outside the Platform. Off‑Platform transactions are prohibited and may lead to suspension of the account and forfeiture of the content involved.
7. Coins
Coins come from gameplay (harvests, orders, quests) and from exchanging Golden Grain at the rate shown in the game (currently 10 GG for 100 Coins, in that direction only). Coins are spent only inside the game.
Coins have no monetary value. They are not legal tender, not electronic money and not a financial instrument. They cannot be purchased for, redeemed for or converted into real money, and they are not subject to refund.
8. Golden Grain
Golden Grain is bought in the game under Menu → My Profile → Buy Golden Grain, at the Purchase Rate shown there and at checkout. Golden Grain can also be earned by selling Select produce on the Farmers' Exchange, within the daily and weekly earning limits shown in the game, and may be granted by us as a promotion.
Golden Grain is spent inside the game only: on Coins, on wardrobe outfits and accessories, on goods offered on the Farmers' Exchange and on express refuelling of machines.
Golden Grain is not legal tender, not a deposit, not electronic money and not a security or investment product, and it carries no right to interest or appreciation. Golden Grain cannot be withdrawn, sold, exchanged or converted into real money or into any other value outside the Platform. The Company offers no payout, cash‑out or reverse‑conversion function of any kind. This applies equally to purchased, earned and promotional Golden Grain.
Once Golden Grain is spent or otherwise consumed, it is treated as consumed Digital Content and is not refundable except where the law requires otherwise. Golden Grain connected with fraud, a chargeback, a technical error or an expired promotion may be frozen, reversed or removed.
If you are a Consumer in the European Union, Section 15 explains how your 14‑day right of withdrawal applies to Golden Grain purchases.
9. Markets inside the game
Trading with Mara, the Cooperative and other characters is done for Coins and involves no real money.
The Farmers' Exchange lets you list Select produce grown on your own farm for a price in Golden Grain. A listing may be bought by another player or by the Cooperative itself; a listing that is not bought in time is returned to you. The Exchange is a game feature. It is not an exchange, a financial market, a payment service, a marketplace for real goods or a gambling service, and nothing on it has value outside the game.
10. Payments and pricing
Prices are shown in euros (EUR) at checkout. Payments are processed by third‑party payment service providers named at checkout; we do not store full card numbers. We may refuse, cancel or reverse a transaction where we reasonably suspect an error, fraud, misuse or a chargeback risk, and we may ask for verification before completing a purchase.
11. Compliance and monitoring
We may use payment verification, sanctions screening and transaction monitoring to protect the Platform and to meet our legal obligations. By making a purchase you confirm that you are entitled to use the payment method and that the funds are lawful. We may report suspected unlawful activity to the competent authorities.
12. Acceptable use
You agree not to: (a) use bots, scripts, macros or other automation; (b) exploit bugs or manipulate the game, the Farmers' Exchange or the earning limits; (c) run multiple accounts to circumvent limits; (d) buy, sell or trade accounts, Coins, Golden Grain or Virtual Items outside the Platform; (e) harass or threaten other players or our staff; (f) use the Platform for gambling, money laundering or evasion of sanctions; (g) reverse‑engineer, scrape, copy or redistribute the game or its assets; (h) use a payment method that is not yours; (i) interfere with our security or access controls; or (j) break any applicable law.
13. Suspension, termination and forfeiture
We may suspend or terminate your account if you breach these Terms, if required by law, or to protect the Platform and other players. Where permitted by law we may freeze or remove Virtual Items, Coins and Golden Grain connected with the breach.
You may close your account at any time by writing to support@heartvalefarm.com from the account's email address. Closing the account ends the licence in Section 3; balances and progress are not paid out and cannot be transferred. Closure may be delayed while a dispute, chargeback or legal retention obligation is open.
14. Delivery of Digital Content
Purchased Golden Grain is credited to your account immediately after payment confirmation, or within a short technical processing period. If it does not arrive, write to support@heartvalefarm.com with the payment reference; we will deliver the content, correct the balance or refund the payment.
15. Refunds and the consumer right of withdrawal
If you are a Consumer in the European Union, you have a statutory right to withdraw from a purchase within 14 days without giving a reason. For digital content that is not supplied on a physical medium, this right is lost once delivery has begun with your prior express consent and your acknowledgement that you lose the right of withdrawal (Article 103(m) of the Spanish Consumer Act, Royal Legislative Decree 1/2007). The checkout asks for this consent before Golden Grain is credited.
Golden Grain that has been spent is consumed Digital Content and cannot be refunded. Entirely unused Golden Grain purchases may be refunded within the withdrawal period as described in the Refund and Cancellation Policy, which also covers failed deliveries, duplicate charges and chargebacks.
16. Intellectual property
The game, its name, story, characters, code, text, music, sound, user interface and artwork (including 3D assets licensed from ITHappy Studios and other licensors) are protected by copyright, trademark and other laws. You may not copy, modify, distribute, sell or create derivative works from any part of the Platform except as expressly allowed by these Terms.
17. User content
Where the Platform lets you enter text (for example a farm or character name, or a message to support), you grant the Company a worldwide, non‑exclusive, royalty‑free licence to host, display, moderate and remove that content for the purpose of operating the Platform. Do not submit content that is unlawful, offensive or infringes anyone's rights.
18. Third‑party services
We rely on third‑party providers for hosting, database and sign‑in, email delivery, network security and payment processing. Their services are subject to their own terms, and we are not responsible for services we do not control. The providers we currently use are listed in the Privacy Policy.
19. Availability and changes to the game
The Platform may be unavailable from time to time for maintenance, updates or reasons outside our control. We may change or discontinue the game or any feature. If we permanently discontinue Heartvale we will give reasonable advance notice on the Platform. Unused Golden Grain purchased with money will be handled as described in the Refund and Cancellation Policy and as required by law.
20. Disclaimers
The Platform is provided "as is" and "as available". To the extent permitted by law, we make no warranties about uninterrupted or error‑free operation, and we do not guarantee any gameplay outcome, item availability, Golden Grain value or any financial result. Nothing in these Terms limits the rights Consumers have under mandatory law, including the right to remedies where digital content does not conform to the contract.
21. Limitation of liability
To the extent permitted by law, the Company's total liability arising out of or relating to the Platform is limited to the greater of (i) the amount you paid us in the 12 months before the event giving rise to the claim and (ii) EUR 100. We are not liable for indirect, consequential or special losses, loss of data, loss of game progress or loss of balances, except where caused by our wilful misconduct or gross negligence. Nothing in these Terms excludes liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be excluded under applicable law.
22. Indemnification
You agree to compensate the Company for claims, losses and reasonable costs arising from your breach of these Terms, your misuse of the Platform or payment disputes you initiate in bad faith, to the extent permitted by law.
23. Changes to these Terms
We may update these Terms. Material changes will be announced on the Platform or by email before they take effect. The current version is always available at play.heartvalefarm.com/legal/terms.html. Continuing to use the Platform after a change takes effect means you accept the updated Terms; if you do not agree, stop using the Platform and close your account.
24. Governing law and dispute resolution
These Terms are governed by the laws of Spain. If you are a Consumer, you also keep the protection of the mandatory consumer laws of the country where you live, and nothing here deprives you of it.
If you have a complaint, write to support@heartvalefarm.com first; we try to resolve every issue informally. Consumers in the European Union may also use the consumer dispute resolution bodies of their country of residence; in Spain, the Sistema Arbitral de Consumo. Where a court is needed, Consumers may bring proceedings in the courts of their place of residence or in Spain; the courts of Alicante, Spain have jurisdiction for all other users.
25. General provisions
(a) These Terms, together with the Privacy Policy, Cookie Policy and Refund and Cancellation Policy, are the entire agreement between you and the Company about the Platform. (b) If any provision is invalid, the rest remains in force. (c) Our failure to enforce a provision is not a waiver. (d) You may not assign this agreement; we may assign it to a successor of the business, with notice. (e) We are not liable for delays caused by events outside our reasonable control. (f) These Terms are written in English; translations are for convenience and the English text prevails.
26. Contact
BRIGHT SALE MEDIA SL · C/ Delfín 8, Urbanización Torre de la Horadada, Pilar de la Horadada, 03191 Alicante, Spain · support@heartvalefarm.com